Search Engine Marketing – The Past, The Present, And The Future

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1997 – 1999 were the early years of search engine era. Internet Marketing and more specifically search engine marketing mainly consisted of submitting your sites to the search engines. These “voices from the past” are still heard today when this or that Search Engine Optimization company and / or automatic submitting software will claim to do search engine promotion for you by submitting your site to hundreds and thousands engines and directories. The search engines’ indexing programs, called “robots” or “spiders”, looked through all of the HTML code of a page and used some page ranking algorithms that they kept in secret.

Those days were spammers’ Heaven: it was rather easy to get your site ranked high. You could just use your keywords lots of times on the page, in the META tags, HTML comments etc. and hide it from the human visitors by making the text tiny or completely invisible with the help of HTML tricks. The search engines didn’t have any sophisticated technique to recognize this kind of spam, and such sites usually got high rankings very easily. Today, you still can find some samples of this primitive optimization (however you will have to give it a hard try, because nowadays most of such Web projects have been banned by the search engines for excessive keyword usage).

The only exception was Yahoo which has always been indexed by humans who could in most cases identify and ban spamming pages.

Gradually, search engines started recognizing spam and applying corresponding penalties to Web pages using spam methods. However, search engine optimizers were always one step behind the search engines in finding new ways of cheating the indexing algorithms. Hence each search engine is committed to delivering only relevant results to its visitors, the engines needed to take control away from the spammers and auto-submitters. Many began to try different ways of indexing.

The Rise of Google

If someone is asked today about the first search engine to remember, the answer will be Google in 100% cases. Google has started its way to be the King of search engines in 2000 and in 2002 its right for this title has been firmly established, with around 70% of searches done on the Internet. While other search engines were focusing on transforming to universal portals, Google kept a simple and – which has become its distinctive feature – fast interface that solely targeted delivering relevant search results.

Google also developed advanced features such as indexing and searching PDF (portable document format) and SWF (shockwave flash) files. Additionally, Google’s sophisticated techniques to use the “off-the-page” factors made it extremely spam-resistant. Google’s dominance has become steady in 2000 with Yahoo having switched from Inktomi to Google as secondary search result provider. Now, Yahoo uses the combination of Overture’s and own search software and index repository, thus being fully independent on Google, however, without any slightest impact on the dominance of the latter.

Global Consolidation

By 2001, the results of all major engines were produced from a number of mixed / hybrid sources. Yahoo search results combined Yahoo-directory listings, Overture (PPC) results, and Google results. MSN provided results from Overture (PPC), LookSmart , and Inktomi.

The years 2002 and 2003 brought major reshuffles among search engines: in this period, Google purchased Blogger.com, Yahoo bought Inktomi, and AltaVista and AllTheWeb became a part of Overture. Also, there were many shifts caused by emerging search engine partnerships. Further in this course we will give you a complete and actual chart of relationships between the contemporary search engines.

Search Engine Marketing Today

If you thought nowadays search engine marketing can still be done by acquiring (and using) an auto-submission software, drop this idea since now on. Search engine marketing requires an integrated approach to improving site content, quality and popularity. For a Web site to reach its top potential, it must incorporate target audience analysis, competitive analysis, cost per click optimization, and – last but not least – copywriting and copyediting. And, because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends.

Today very few (and mostly inexperienced) optimizers / marketers would use spam methods to achieve high ranking. In many cases, spamming and the so-called “black-hat” SEO is recognized by automatic spiders, for these become more and more intelligent. Even though we describe major spamming methods in the end of this course, we do it only in the sake of your awareness. We do NOT recommend using them, as there’s no guarantee at all they can help, whereas it’s very possible that your Web visibility can be seriously damaged as a result.

The Future of Search Engine Marketing

Search engines have already developed into sophisticated systems, and no doubt they will continue to enhance their technical aspect, with improved capabilities to index pages that are located deeply within the site (many links away from the initial page). Also, their abilities to handle dynamically generated pages (e.g. shopping carts) can be expected to grow. Among other perspective trends are advanced non-HTML content indexing (such as PDF and graphics), improved ability to rapidly integrate new content such as news using XML feeds or other technology, organization of search results into logical categories (sometimes referred to as clustering), and other advanced features. For insights into the future of search, you could visit Google Labs ( http://labs.google.com). This is the beta area where Google showcases some of its upcoming technologies.

However, the traditional “highest-bidder” approach makes SEM feel more and more like traditional print advertising. The Integrated Approach to SEM anticipates that in future, best marketing efforts will aim to leverage the three components: paid advertising and analytics, all-sided site and content optimization and qualitative off-the-page factors enhancement. That is why we prefer to call the functions provided by Web CEO “Search Engine Marketing” rather than “Search Engine Optimization”. When all is said and done, it is the traffic you get and the way this traffic converts that matters – not even your site rank on a search engine. You can rank worse than your competitor, yet the percentage of your visitors that turn into buyers will be so high that you actually outperform your competitor several times.

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Favicons and Favicon Sizes

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Favicons refer to icons that appear beside the name of a site. They are usually in the favorites or bookmarks list. The Favicon ico images usually appear in a variety of sizes. They are commonly used in Windows operating systems to show images for various menu options and computer programs. Their popularity has increased because there are more sites that have started to display them. Unlike other formats, the ICO formats allow you to store several images in different color depths and sizes. This allows you to view programs in larger or smaller sizes even if your computer display has fewer colors. It is also possible to get an animated favicon on your site.

Why Use them?

There are various reasons why you should start using these icons on your computer. These include:

• To declutter your bookmarks list.

• To make your display stand out.

The Size

They can have multiple images that are in different sizes. The options available in terms of size include:

• 16×16

• 32×32

• 48×48

• 128×128

The location you intend to use to display your icon determines its display size. If you want it to be on the display bar, it will usually measure 16×16. Most browsers do this in order to save on space. This size is also common because it is the most suitable one for address input boxes. If the image is being displayed on the desktop, it will usually appear as a 32×32 image because this is the size that is configured for display icons. You can change the size by looking at the menu feature and choosing the icon size option. This means that the program that you use to display the icons will determine the colors and size of the images. To create an image with an appropriate size, you can use a favicon generator.

Generating from Pictures

It is possible to generate the images from pictures. You will get the images in both sizes but most of the programs resize them to 16×16.

Free Sites

There are various sites that allow you to generate the icons at no charge. It usually takes about a second to create an image on your machine. Once you have created one, you can get it to show on the desktop by uploading it to a major directory on the site.

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All About The Features of Apple iPhones

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There are many great and   unique  features to the iPhone. Not only does it display modern technology but it displays the beginning of new technology. There are many great iPhone features but I will only tell you about the best. The iPhone has a great email sending quantity which lets you send up to five pictures through each email. Another great feature is when you are playing your music and someone is calling you, the music player will automatically pause for you to take the call. Then it will automatically resume once you are done with the call.

If you want to access all your iPhone files on the computer, you just have to plug it into the computer and wait a little time for it to sync its contents to the computer. The iPhone has a great display and sound quality when you are watching YouTube videos. The iPhone is basically a small laptop but it is made to fit your hand, which is very convenient. If you want to change your viewing screen from portrait to landscape, you just turn it 90 degrees and it will automatically change the viewing screen. Now how cool is that. Another iPhone feature that is related to that one is when you are on your music player and want to switch the playing sequence to shuffle, you just shake the iPhone and you will automatically switch to shuffle mode.

Reading has also modernize along with the iPhone features. The iPhone has a great application called iBooks which lets you read books on the iPhone. The iPhone also has another great application called FaceTime Video Calling which allows you to video call with anyone as long as you have WI-FI connectivity. Whenever you do not have your iPhone with you and you fear that you might have some missed calls, the iPhone will display it on its screen when you go to unlock it. You can have a great auto-fill option on the phone which you can fill out registrations automatically. But it only gets better lets say if you give your children a iPhone for Christmas and want to put parental controls on it, you can easily do that by putting a pass code on what you restrict on the iPhone.

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Effective Natural Menopause Relief

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While there are many prescription drugs available some say the natural remedies are the best and natural menopause relief is no different. The choice is really up to the woman how they want to deal with menopause, do nothing or do something. I would suggest doing something about it. There are various herbal remedies that help women get through the “dark days” of menopause. Even if one was inclined a women could use acupuncture and yoga. Yoga may not be fall all but is very popular and you could do it in your own home with a floor mat.

Hot flashes may be the worse problem for women who have menopause. The most simple thing possible to help treat hot flashes is deep breathing. Slow breaths can reduce the severity of the hot flashes which leads the women to feel more comfortable. Some women have found that drinking hot tea. You wouldn’t think hot tea would help a hot flash but it does, take my word for it. One cup is good but three cups a day should keep those hot flashes to a minimum.

Other natural menopause relief treatments are dietary changes, limit alcohol consumption, and exercise. If your are not making any progress with these natural remedies then it’s time to speak with your doctor for more effective solutions. While you don’t have an option living with menopause you can try to help you decrease the side effects of it. Natural menopause relief treatments should help you get pass the worst parts of menopause.

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LG GM750 – A Sturdy Gadget

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The LG GM750 is an affordable high-speed smartphone pulled out by the company. It has been made more powerful by incorporating Microsoft Windows Mobile 6.5 Professional operating system. The main motto behind making this handset is to make high-end technologies affordable for common men.

There is a 3 inches TFT resistive touch screen display on the LG GM750, supporting up to 240 x 400 pixels resolution and 65K colors. Overall the gadget is 10.9cm tall, 5.67cm wide by only 1.2cm deep. The special S-Class touch user interface makes the overall look of the phone pretty attractive.

Despite being an affordable choice, the handset is offering you a highly powerful 5 mega pixel camera that comes with few awesome camera features. The LG GM750 also ensures video calling facility through the secondary camera. The device can play MP4, H.263, H.264, WMV video files on its video player and MP3, WAV, eAAC+, WMA audio files are acceptable on the given music player.

The LG GM750 allows you to access Word, Excel, PowerPoint, OneNote and PDF documents through the Pocket Office feature of the phone. GPS navigation is also possible and the system is supported by the A-GPS function making it even more potent.

WAP 2.0, X-HTML and HTML web browsers will help you to access the Internet space without any hassle even on the go. Data sharing and connectivity is more than easy by using the given 3G HSDPA, HSUPA, HSCSD, Wi-Fi, Micro USB, Bluetooth v2 with A2DP, EDGE and GPRS high-end technologies.

LG GM750 comes with a MicroSD memory card slot that accepts additional cards up to 16GB. The standard Li-Ion 1500 mAh battery supports 6.20 hours of talk time and about 450 hours of standby time.

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Local Newspapers Around the Globe

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A local newspaper is a news publication having news articles and advertisements from the viewpoint catering to a local area. These are printed at one place and different distribution sources are used to distribute them over a relatively wide surrounding area. It contains news not only from the local area but from around the globe. The news is however presents from the local area’s point of view. However, one must understand that other than local, only global and important news are covered in a local newspaper and it is impossible to publish all the news available from all parts of the world.

Generally, poor quality paper is used in newspaper publication and in accordance to one estimate there are around 7000 daily newspaper publications around the globe, each having its own point of view on an event and they send out around 400 million copies in a day.

Looking at the numbers, one can easily conclude that by reading his local newspaper only, one is reaching to a conclusion by simply going through the point of view of just one publication. Also, he is surely not getting all the information or news of all events happening in the world but only a small part of it through the local newspaper.

Apart from the newspaper, other news media have also taken over the world by storm. Newspaper still make up for a majority of news media but others are catching up really fast. Television and radio are other two popular news media. However there are only a few news channels that truly cater to the entire globe.

Online news is another media that has started to attract a number of people from around the globe. One can easily visit the website and can go through the news. These are updated on a regular basis and their popularity is surely on a rise.

However, these are all based on the point of view of people they locally cater to. One reaches to a conclusion just by going through one point of view. Also, an important point to understand here is that one cannot go on spending money and wasting time and paper in buying different news publications in order to understand their point of view and reach to a conclusion.

Wouldn’t it be really wonderful if one can go to a newspaper directory having categories as per different areas of the world, further subdivided into countries and going up to local areas? The directory would contain newspapers, online news portals and magazines categorized in accordance to the area where they cater to. One can simply go to the directory and read different news published around the globe and reach to a conclusion after understanding their point of view on an event.

Easynewspapers.com is one such website which contains links to all the newspapers, local to national to those present around the globe. One simply needs to click some links and can easily view the news from a number of different sources with different perspectives than his local newspaper.

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Swimming Workout

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A swimming workout can be a new and refreshing way to get or stay in shape. Swimming is a full body aerobic sport that tones muscles, improves strength and flexibility, increases circulation, controls weight and enhances body contours.

Swimming workouts give you a low impact activity that can easily be tailored to match your abilities. A good way to gain cardiovascular stamina is to exercise in a swimming pool.

The secret to a good swimming exercise program is to work with the water. To accomplish this, propel yourself through the water by using your abs, hips and shoulders.

To understand why water exercise works so well, you need to know about water’s   unique  properties. In water, your body has almost no gravity. You’re relieved of 90% of your body weight so you become very buoyant.

You can float, bob and relax without feeling like you’re putting out any effort. Yet water provides 12 to 14 percent more resistance than air, so as you move through it, it’s like having weights around you.

Swimming laps is great exercise in a swimming pool. Try different strokes to vary the muscles you work to keep your workout balanced.

Going vertical or upright is another very effective exercise in water. These types of water workouts include water walking, jogging, water aerobics, water toning, water therapy, water yoga and water flexibility training.

You can strengthen your muscles with these vertical water workouts because you experience 75% greater resistance than swimming horizontally. This vertical position maximizes the resistance of water against your movements.

Water based activities can provide significant benefits for older adults too. In addition to increasing metabolism, physical activity can improve cardiovascular health and increase strength, not to mention the psychological and social benefits as well.

Joining an aquatics class or just sharing a swimming workout with a friend can help you feel better about yourself. You can be more socially active, engage in community activities and tend to not lose your independence because you are more physically fit.

The bottom line is to choose activities that you enjoy and will stick with. It is never too late to introduce physical activity into your life. Swimming workouts can provide a healthy and enjoyable way to get back the fun you use to have as a child.

Copyright © 2005 Treadmill Info.com All Rights Reserved.

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Looking For A Juicer Under $100?

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Oster Juicers are famous for being an affordable juicer that gives quality juicing results. Often called “the best juicer for beginners” these juicers are among the cheapest juicers in the market today, all models being well below $100.

Other advantages of the Oster brand besides the price include easy clean-up and storage, a reasonable noise level and a chic design. These qualities make it an ideal start-off juicer for anyone considering juicing as part of a healthy life-style. The motor is sturdy; it can handle even the toughest of veggies and fruit, like pineapple, beets and celery. The large feed chute ensures you spend minimal time on pre-cutting of the products.

The Oster juicer parts are dishwasher safe (except for the motor of course) so clean-up is a breeze according to consumers juicer reports. The small size of the Oster models makes them great for storing in small spaces.

When you do buy the Oster, note that some of the models come in white only, which tends to accumulate stains over time. The company provides a recipe book that can give you some inspiration as to what to do with the pulp and juice. Oster brand has different models suitable for heavy duty juicing like the daily juicing of large a family, or small juicers which are cheaper and can be used for occasional juicing. The Osters make a great gift idea for someone who needs a healthier lifestyle. In fact they are one of the best-selling brands before Christmas.

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A Solution For The Baby Boomer Retirement Crisis – It’s Not What You Think!

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It creeped up on you before you knew what happened. Maybe you were downsized and left with the decision to seek new employment or retire.

Perhaps you sought to remain in the workforce for a few more years, only to find out that the marketplace really changed for 50+ year olds. As a matter of fact, the good jobs for your age group, were gone.

How many of us Baby Boomers have experienced this or something similar? The realization of aging suddenly kicks in and it sucks!

What about the current lifestyle that we have become accustomed to? Are we going to have to cut back?

If we have a spouse in the workforce, what happens if the same thing happens to them? Don’t even want to think about that.

All of a sudden, the fear starts to set in and the scarcity mentality is in full gear. The house needs repairs and both cars are aging… How are we going to keep up?

Let’s put a stop to all of this right here and now. There is a course of action that will alleviate all of this. What is it?

What say we tap into the power of the internet and start our own online business. The entry fees are very low and the potential is unlimited.

There are no age barriers on the net. There will be no bosses on the web. We are in charge to build our business the way we would have it.

Probably, the first objection would be: “I know nothing on the tech side of things.” Fair concern. Problem solved with what I have in mind!

Second objection would probably go like this: “I have no clue as to what to do to earn money on the internet.” There is a training platform that will take care of that. Thousands are reaping the benefits and making money.

Third objection might be: “How do I know I can trust what you are saying?” That’s easy… Everything is wide open and transparent, as to what I am telling you.

You might be saying something like: “This sounds like an alternative to what I am facing in the job market. What do I need to do to check this out?”

Head on over to my site and see what is going on here. I think you will be pleased at what you see and it won’t cost you anything. Use the resource below and I’ll see you over there!

Continued success,

JT

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The Hangover Part II – Completely The Same, But Exactly Different

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You take the good, you take the bad, you take them both and there you have The Hangover Part II, a movie that takes everything clever and amusing about its first part and turns it into something of a retread. We’ve seen it all before, and we certainly know the story: a few friends get way too drunk, wake up with no memory of anything that happened, and have to go on a fact-finding mission to recover the pieces of the night before. The film falls into the trap of its formula and can’t seem to get out. It worked in the first one because there’s no reason that any of that stuff should have happened – it wasn’t in the nature of those characters – but now it is in their nature, we’re taught to expect it, and there’s no reason it should have happened. Again. Maybe that’s funny to some people, but it belies the originality of the characters, characters I grew to love in the first film.

The Hangover was a character study, if you think about it. Yeah, it was a buddy movie, and a road movie, and a raunchy, R-rated comedy about a night of heavy drinking, but, at the risk of spoiling the joke, it was also about four guys with severe personality disorders learning about themselves. Given that, the film was interesting, and not just funny. It was a character-driven comedy, with dialogue carefully designed for the moment. Comedies are funniest when the situations are organic. The Hangover took that idea and flipped it on its head, making the punchlines the joke and the jokes the punchline, telling the entire film backwards, and placing our characters in situations that weren’t organic, but became organic because of another unknown situation that they had already been through. Part II does the same thing, but it’s expected, so the punchline that was the joke the first time around is now the punchline, but the situations they didn’t know about while they were drunk are still the punchline. It’s all about the payoff, but when there isn’t any buildup, how can we get the joke? Because we’ve heard it before? “Why the long face?” isn’t funny unless the horse walks into the bar.

When our film opens, Stu (Ed Helms) is marrying the gorgeous Lauren (Jamie Chung). Her father (Nirut Sirichanya) disapproves, probably because he saw The Hangover, but the plans go along anyway. Doug (Justin Bartha) and Phil (Bradley Cooper) are getting ready to go to Thailand for the wedding, and want to give Stu a bachelor party. Knowing that didn’t work too well last time, Stu instead opts for a “Bachelor Brunch” at IHOP. Not good enough. And as soon as Alan (Zack Galifianakis) is invited, it should be obvious to everyone involved that this isn’t going to end well. Of course, Alan was responsible for the mess in the first film, but he also saved the day, so, against Stu’s better judgment, he invites him to the wedding. They’re also given the task of looking after the bride’s little brother, kid genius Teddy (Mason Lee). They all go have a beer, and wake up hours later in a shady hostel room, with Mr. Chow (Ken Jeong), without Doug and, more importantly, with only Teddy’s finger, in the deep heart of seedy Bangkok.

Each character in the film is reduced to a simple version of the better characters they were in 2009. Doug is reduced to the conscience at the other end of the phone (remember Dwight Yoakam in Crank? It’s like that), and Mr. Chow is a sillier version of the effeminate gangster he used to be. He’s also pretty good friends with Alan. Phil is the only character treated with the same care as he was in the first film; he’s never been the better fourth of any of the group, but he’s a genuinely good man, and his parental care for Alan is still intact. Bradley Cooper does an excellent job in these films. I remember, in the first film, enjoying the child-like, clueless nature of Alan, and the way Zack G. played him as such. He never made fun of the character, and played it with as much conviction as Johnny Depp does Jack Sparrow, but here, the character isn’t charming anymore, and he’s a bit malicious; he’s no longer a silly man-child, just manic and unlikable. Stu, apparently, was given the proper amount of self-confidence by the end of the first film to pull any woman he wants, so he gets the picture-perfect Lauren, only to succumb to the same mess he did in the first film, almost to the letter. Instead of a good man in a bad situation, Stu just becomes a badly composed version of himself.

The Hangover Part II is well directed, just poorly written. Even the best-looking buildings can be poorly constructed. The absurdity and likability of the characters, most of them anyway, is compromised solely for eliciting laughs, and the situations aren’t   unique  or amusing anymore. It’s always sad watching a film you love become a bastardized version of itself for a paycheck. Of course, there’s always the caveat – The Hangover made me love these characters, and that was a character piece. I still do love the characters, and still do care about them, and I will see a third one, if it’s made, which it almost assuredly will be. I only hope that someone does something about Part II‘s horrendous screenplay. They need to return the characters back to their roots. Maybe Phil gets divorced, and the boys try to cheer him up? I’d see that. I heard rumors of a Mr. Chow spin-off, but I don’t see that working too well. Maybe it’s the way they left his character in this film, but I think that would just be a waste of time. Or, of course, Alan could get married. That’s a comedy in and of itself.

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